Al Futtaim is one of the most diversified and progressive family businesses in the Middle East, with a legacy spanning over 90 years. Operating across 18 countries with a portfolio encompassing Automotive, Retail, Real Estate, Health, Finance, and Education, Al Futtaim is driven by a team of over 33,000 colleagues from 100+ nationalities. Guided by core principles of Respect, Excellence, Collaboration, and Integrity, the company is dedicated to enriching lives and leading innovation. Within its retail division, Al Futtaim Watches & Jewelry (AFW&J) represents some of the world’s most prestigious luxury timepieces and jewelry brands.
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Job Title: Digital Marketing Executive – Retail at Al Futtaim Watches & Jewelry (UAE)
Full Time
📍 Location: Dubai, UAE 🇦🇪
Company: Al Futtaim Group
Apply nowPosition Overview: Digital Marketing Executive – Watches & Jewelry
Al Futtaim Watches & Jewelry is seeking a dynamic and data-driven Digital Marketing Executive to join their team. This is a pivotal role focused on driving the online success of AFW&J’s luxury brand portfolio. You will be responsible for extending brand reach, optimizing eCommerce operations on the Shopify platform, and executing strategic digital marketing campaigns. The ideal candidate blends technical eCommerce expertise with creative marketing flair to enhance customer experience, drive sales, and contribute to the ongoing innovation of the business unit.
Key Responsibilities
The successful candidate will be entrusted with the following comprehensive duties:
Sales & Performance:
- Drive eCommerce net sales value (NSV) and manage gross margin budgets, consistently achieving sales targets.
Digital Marketing Strategy:
- Collaborate with the marketing team on budget allocation. Interpret analytics to develop and implement ROI-focused strategies for brand awareness, audience targeting, customer acquisition, and conversion across SEO, SEM, social media, and email channels.
Website & Customer Experience:
- Optimize Shopify website functionality and enrich product information. Enhance product imagery, improve the checkout journey, and maintain overall site performance.
Product & Inventory Management:
- Monitor product pricing and inventory accuracy daily, ensuring seamless integration between Shopify and SAP systems.
eCommerce Operations & Project Management:
- Lead key projects including automating real-time updates on Shopify, launching new payment methods, creating brand accounts, establishing affiliate partnerships, and supporting the mobile app launch on iOS and Android.
Reporting & Process Improvement:
- Generate detailed brand performance reports (week-to-date, month-to-date, year-to-date) for Brand Managers and collaborate with the Process and Compliance team to update SOPs.
Candidate Requirements
| Requirement Category | Specific Qualification |
|---|---|
| Education | Bachelor’s degree in Marketing, Business Administration, or a related field. |
| Experience | 3-5 years of proven experience in digital marketing, with a specific focus on managing eCommerce operations on the Shopify platform. |
| Technical Expertise | Proficiency in using Shopify backend for operations management (product catalog, order processing, theme customization, app integrations). Strong understanding of SAP integration for inventory accuracy is essential. |
| Analytical Skills | Strong experience with Google Analytics and Shopify analytics for tracking performance and deriving actionable insights. |
| Communication & Collaboration | Excellent communication skills for liaising with cross-functional teams and external partners. |
| Project Management | Proven ability to strategize and execute ROI-focused campaigns and lead digital projects. |
Ideal Candidate Profile
The ideal digital marketing executive for this role will be:
- A tech-savvy eCommerce specialist with a deep understanding of the Shopify ecosystem and its capabilities for luxury retail.
- Analytically driven and commercially focused, able to translate data into strategies that directly impact sales and brand growth.
- A creative and strategic thinker, comfortable navigating the intersection of digital marketing, user experience, and operational efficiency.
- Detail-oriented and proactive, ensuring product data accuracy and a flawless online customer journey for premium luxury brands.
What Al Futtaim Offers
- Iconic Brand Portfolio: Work with some of the world’s most prestigious watches and jewelry brands within a leading regional conglomerate.
- Career Development: Opportunities for growth within Al Futtaim’s vast and diverse ecosystem of companies.
- Dynamic Environment: Be part of a forward-thinking team driving digital innovation in the luxury retail sector.
- Inclusive Culture: Join a diverse, multi-national team guided by strong values of respect, excellence, collaboration, and integrity.
Frequently Asked Questions (FAQs)
1. Why is Shopify experience specifically required?
Shopify is the primary eCommerce platform for AFW&J. The role requires hands-on expertise in managing its backend, including product catalog updates, theme customization, app integrations, and ensuring seamless operations. It’s not just general digital marketing; it’s platform-specific eCommerce management.
2. How important is SAP integration knowledge?
Inventory accuracy is critical in luxury eCommerce to avoid overselling or disappointing customers. The role requires daily monitoring to ensure inventory uploads align with SAP accuracy, bridging the eCommerce front-end with the enterprise resource planning back-end.
3. What does success look like in this role?
Success is measured by a combination of factors: achieving NSV targets, growing brand awareness and traffic, improving conversion rates, maintaining flawless website functionality and product data, and successfully launching new digital initiatives (payment methods, app features, etc.).
4. Is this role more operational or strategic?
It is a hybrid role. You will be responsible for daily operational tasks (product uploads, price checks, reporting) while also playing a key strategic role in planning digital marketing campaigns, optimizing the customer journey, and leading project launches.
How to Apply
If you are a digital marketing professional with strong Shopify eCommerce experience and a passion for the luxury retail sector, Al Futtaim Watches & Jewelry encourages you to apply.
Submit your application via the official listing:
👉 Apply for Digital Marketing Executive Position