Al-Futtaim is one of the most diversified and progressive regional businesses headquartered in Dubai, with a legacy spanning over 90 years. Operating across 18 countries, the group has a portfolio encompassing Automotive, Retail, Real Estate, Health, Finance, and Education. With a diverse team of over 33,000 employees representing more than 100 nationalities, Al-Futtaim is guided by core principles of Respect, Excellence, Collaboration, and Integrity. Within its automotive division, Al-Futtaim represents some of the world’s most iconic brands, including the exciting partnership with BYD, Denza, and YangWang to lead the electric vehicle revolution in Saudi Arabia.
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Job Title: Senior Manager – Social Media & Content at Al-Futtaim Automotive (Saudi Arabia)
Full Time
📍 Location: Riyadh, Saudi Arabia 🇸🇦
Company: Al-Futtaim Group
Apply nowPosition Overview: Senior Manager – Social Media & Content (BYD KSA)
Al-Futtaim Automotive is seeking a visionary and results-driven Senior Manager – Social Media & Content to take full ownership of the digital voice for BYD, Denza, and YangWang in Saudi Arabia. This is a senior leadership role responsible for crafting and executing the entire social media and content ecosystem for these cutting-edge electric vehicle brands. You will lead the strategy across all platforms, own influencer marketing, drive creative content production, and ensure a powerful, culturally resonant brand narrative that positions BYD as a leader in the Kingdom’s automotive future. This role requires a creative strategist with a deep understanding of the Saudi digital landscape and a passion for storytelling.
Key Responsibilities
The successful candidate will be entrusted with the following comprehensive strategic and creative duties:
Social Media Strategy (Full Ownership):
- Own and lead BYD KSA’s end-to-end social media strategy across all key platforms (TikTok, Instagram, Facebook, X, LinkedIn, YouTube).
- Define platform roles, content pillars, tone of voice, and storytelling frameworks aligned with brand strategy, product launches, and campaigns.
Content Strategy & Creative Direction:
- Take full ownership of social content ideation, planning, and creation, developing always-on, campaign-based, and launch-specific content calendars.
- Lead the creation of social-first, snackable, and platform-native assets that are on-brand and culturally relevant.
- Supply high-quality creative assets and narratives to support paid social campaigns, collaborating closely with the digital marketing team.
Influencer / KOL Marketing & Management:
- Own BYD KSA’s influencer/KOL strategy, identifying, onboarding, and managing relevant Saudi-based influencers, creators, and KOCs.
- Define clear briefs, usage rights, and deliverables, ensuring all content aligns with brand guidelines and cultural expectations.
Creative Production & Community Management:
- Brief and manage content creators, videographers, photographers, and agencies for shoots and activations. Oversee post-production and fast-turnaround workflows.
- Own BYD KSA’s brand voice across channels, overseeing community engagement, moderation, and response frameworks.
Cross-Functional Collaboration & Reporting:
- Work closely with Marketing, PR, CX, Product, and Events teams for integrated execution.
- Track and report on organic social and influencer KPIs, using insights to optimize content strategy and share learnings with the paid media team.
Candidate Requirements
| Requirement Category | Specific Qualification |
|---|---|
| Education | Bachelor’s degree in Marketing, Advertising, Communications, or a related field. |
| Experience | Minimum 3+ years of dedicated Social Media & Content experience, ideally within an agency background specializing in Social & Content. |
| Platform Expertise | Strong, up-to-date knowledge of social platforms (Mandatory: TikTok, Meta (Instagram/Facebook), Snapchat, X, LinkedIn) and related back-end tools. |
| Creative & Strategic Skills | Highly creative, especially in developing snackable, engaging content. Proven ability to define strategy and translate it into compelling execution. |
| Language & Cultural Fit | Preferably an Arabic speaker with a strong understanding of the Saudi market and cultural nuances. |
| Core Attributes | Self-starter requiring minimal supervision. Strong project management, organizational, and reporting skills. Confident, decisive, and solutions-oriented. |
Ideal Candidate Profile
The ideal leader for this role will be:
- A creative visionary and strategist who lives and breathes social media trends and can craft a distinctive, compelling brand voice.
- A master collaborator and project manager, able to orchestrate content creation, influencer partnerships, and cross-functional alignment seamlessly.
- Data-informed and agile, using performance insights to constantly refine content and strategy.
- Passionate about automotive, technology, and brand storytelling, with the ambition to build BYD into a beloved brand in Saudi Arabia.
What Al-Futtaim Offers
- Iconic Brands: The opportunity to shape the digital narrative for world-leading EV brands (BYD, Denza, YangWang) at the forefront of the automotive revolution.
- Dynamic Environment: A role within a prestigious, diversified group with a 90-year legacy and a truly global, inclusive culture.
- Creative Freedom: Ownership of the entire social and content ecosystem, with the autonomy to build a best-in-class function.
- Career Growth: Unparalleled opportunities for professional development within one of the region’s most respected conglomerates.
Frequently Asked Questions (FAQs)
1. Is this role purely strategic or hands-on?
This is a hybrid leadership role. While you own the strategy, you are also expected to be highly involved in the creative process, content ideation, and overseeing production, especially in a fast-moving social media environment.
2. Why is agency background preferred?
Agency experience typically provides exposure to multiple clients, industries, and fast-paced campaign execution. It cultivates the ability to think strategically while managing high-volume content creation and diverse stakeholder expectations.
3. What does “snackable content” mean?
Snackable content refers to short, engaging, easily digestible video and visual formats optimized for platforms like TikTok, Instagram Reels, and Snapchat. It is designed to capture attention quickly and convey a message memorably.
4. Is Arabic fluency mandatory?
The job description states “Preferably an Arabic speaker.” While not an absolute must, it is a significant advantage for creating culturally authentic content, managing local influencers, and deeply engaging with the Saudi audience.
How to Apply
If you are a creative social media leader with a proven track record in strategy and content creation, ready to drive the digital voice of revolutionary automotive brands, Al-Futtaim Automotive encourages you to apply.
Submit your application via the official listing:
👉 Apply for Senior Manager – Social Media & Content Position