BHAVNA is more than just a distribution company—it is a legacy built on trust, care, and integrity. Established in 1985, this family-run business has grown from humble beginnings into a globally trusted partner in the Fast-Moving Consumer Goods (FMCG) sector. Headquartered in Singapore with operations spanning multiple markets, BHAVNA is now expanding its footprint in Iraq and seeking a dynamic sales leader to drive growth on the ground.
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Job Title: Field Sales Manager – Consumer Goods at BHAVNA PTE LTD (Iraq)
Full Time
📍 Location: Baghdad / Nationwide, Iraq 🇮🇶
Company: BHAVNA PTE LTD
Apply nowPosition Overview: Field Sales Manager – Consumer Goods
BHAVNA PTE LTD is seeking a dynamic, results-driven Iraqi national to join their team as a Field Sales Manager based in Baghdad. This is a hands-on, strategic role for an experienced sales professional with deep knowledge of the local FMCG landscape. You will be the company’s primary representative on the ground, responsible for driving business growth by acquiring new customers, building strong relationships with wholesalers and distributors, and conducting market research. Reporting directly to the Regional Business Development Manager in Singapore, this role offers significant autonomy and the opportunity to shape BHAVNA’s success in the Iraqi market.
Key Responsibilities
The successful candidate will be entrusted with the following strategic and operational duties:
- Business Development & Market Expansion: Proactively identify, acquire, and onboard new customers, wholesalers, and distributors across assigned territories to expand BHAVNA’s market reach in Iraq.
- On-Ground Market Intelligence: Conduct regular market visits to assess customer needs, monitor competitor activities, and identify emerging industry trends to inform business strategy.
- Strategic Sales Planning: Develop and execute effective sales plans designed to drive revenue growth and achieve/exceed sales targets and KPIs.
- Relationship Management: Establish and nurture strong, long-term relationships with key stakeholders, including retailers, wholesalers, and distribution partners.
- Sales Operations & Negotiation: Negotiate pricing, terms, and contracts with buyers. Ensure product visibility and availability at key retail points.
- Team Support & Reporting: Provide on-ground training and support to field sales teams. Prepare and present detailed sales reports, forecasts, and market analysis to senior management in Singapore.
Candidate Requirements (Mandatory)
| Requirement Category | Specific Qualification |
|---|---|
| Nationality & Residency | Iraqi national currently residing in Iraq. |
| Education | Bachelor’s degree in Business, Marketing, Sales, or a related field. |
| Experience | Minimum 5 years of proven, hands-on experience in on-ground sales or business development within the FMCG industry in Iraq. |
| Industry Network | An existing, established network of wholesalers and distributors within the Iraqi market. |
| Skills | Strong negotiation, communication, and interpersonal skills. Proficiency in MS Office and CRM software. Excellent data analysis and reporting abilities. |
| Mobility | Willingness to travel extensively within assigned territories across Iraq. |
Ideal Candidate Profile
The ideal manager for this role will be:
- A seasoned FMCG professional with a deep, practical understanding of the Iraqi consumer goods market, distribution channels, and local business culture.
- A self-motivated hunter and relationship-builder with an extensive network of key contacts already in place.
- Analytically sharp and commercially astute, capable of translating on-ground observations into actionable sales strategies and clear reports.
- A resilient and proactive leader who can work autonomously while effectively communicating with a regional management team based internationally.
Compensation & Benefits
- Competitive Salary: Attractive monthly salary ranging from $2,000 – $3,000.
- Performance Incentives: Performance-based incentives tied to achieving sales targets.
- Career Growth: Significant opportunity for professional growth and impact within a fast-paced, globally active company.
- Supportive Environment: A dynamic team environment with support from regional leadership.
Frequently Asked Questions (FAQs)
1. Is this role based in Baghdad only?
The role is based in Baghdad, but the position requires extensive travel throughout Iraq to visit retailers, distributors, and marketplaces in various governorates.
2. Why is an existing network of wholesalers mandatory?
In the Iraqi FMCG sector, relationships are the foundation of distribution. The ability to immediately leverage an existing network of trusted wholesalers and distributors is critical for rapid market penetration and business growth.
3. Will I be managing a team from day one?
The primary focus is on individual sales and business development. However, the role includes responsibility to “train and support field sales teams,” indicating that as the operation grows, you will be expected to lead and develop a local team.
4. What kind of FMCG products will I be selling?
The specific product portfolio is not detailed. It will likely include a range of consumer goods from BHAVNA’s international portfolio, which could span personal care, household items, or packaged foods.
How to Apply
If you are an Iraqi FMCG sales leader with an established network and a proven track record of driving growth, BHAVNA PTE LTD encourages you to apply.
Submit your application via the official listing:
👉 Apply for Field Sales Manager Position