BHAVNA PTE LTD is a globally trusted FMCG distribution company headquartered in Singapore with a rich legacy dating back to 1985. Built on a foundation of family values, trust, care, and integrity, BHAVNA has grown from humble beginnings into a respected international partner in the consumer goods sector. The company is expanding its footprint in key markets, including Iraq, and seeks a dynamic leader to drive growth on the ground.
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Job Title: Field Sales Manager – Consumer Goods at BHAVNA PTE LTD (Iraq · Baghdad)
Full Time
📍 Location: Baghdad, Iraq 🇮🇶
Company: BHAVNA PTE LTD
Salary: $2,000 – $3,000
Apply nowPosition Overview: Field Sales Manager – Consumer Goods
BHAVNA PTE LTD is seeking an experienced, results-driven, and self-motivated Field Sales Manager to lead business development and sales operations in Baghdad and across Iraq. This is a hands-on role for a candidate with at least 5 years of proven on-ground sales experience within the FMCG industry. You will be responsible for identifying new business opportunities, building strong relationships with wholesalers and distributors, conducting market research, and executing strategic sales plans to drive revenue growth. The role requires extensive travel within the territory and will report directly to the Regional Business Development Manager based in Singapore.
Key Responsibilities
The successful candidate will be entrusted with the following core duties:
- New Business Development: Identify, acquire, and onboard new customers, wholesalers, and distributors to significantly expand market reach and brand presence.
- Market Research & Intelligence: Conduct thorough on-ground market research to assess customer needs, competitor activities, pricing strategies, and emerging industry trends.
- Strategic Sales Execution: Develop, implement, and adapt strategic sales plans to achieve and exceed revenue targets and KPIs.
- Stakeholder Relationship Management: Build, maintain, and nurture strong, long-term relationships with key stakeholders, including retailers, wholesalers, and distributors.
- Field Visits & Merchandising: Conduct regular visits to marketplaces, retail stores, and distribution centers to ensure optimal product visibility, availability, and brand placement.
- Negotiation & Contracting: Lead negotiations on pricing, trade terms, and contracts with potential buyers and channel partners.
- Cross-functional Feedback: Provide actionable insights and feedback to the marketing and product teams based on customer preferences and market intelligence.
- Team Support & Training: Train, guide, and support field sales teams to enhance their performance, skills, and efficiency.
- Reporting & Analysis: Prepare and present detailed sales reports, forecasts, and market analysis to senior management.
Candidate Requirements (Mandatory)
| Requirement Category | Specific Qualification |
|---|---|
| Education | Bachelor’s degree in Business, Marketing, Sales, or a related field. |
| Experience | Minimum 5 years of proven, hands-on experience in on-ground sales or business development within the FMCG (Fast-Moving Consumer Goods) industry. |
| Network | Existing, established network of wholesalers and distributors in the Iraqi market is essential. |
| Skills | Strong negotiation, communication, and interpersonal skills. Proficiency in MS Office and CRM software. Strong data analysis and reporting skills. |
| Knowledge | Deep understanding of local market dynamics, consumer behavior, and the FMCG landscape in Iraq. |
| Personal Attributes | Self-motivated, target-driven, proactive, and willing to travel extensively within the assigned territory. |
| Nationality & Residency | Open to Iraqi nationals or candidates currently residing in Iraq. |
Ideal Candidate Profile
The ideal Field Sales Manager for this role will be:
- A proven sales hunter and account manager with a deep understanding of the Iraqi FMCG distribution channels.
- A relationship-builder and negotiator who can open doors, close deals, and maintain long-term partnerships with key trade players.
- Data-informed and strategic, capable of translating market intelligence into actionable sales plans.
- Resilient, independent, and results-obsessed, thriving in a target-driven environment with significant travel.
- A natural leader and mentor, able to guide field teams to higher performance.
Compensation & Benefits
- Salary: A competitive monthly salary ranging from $2,000 to $3,000.
- Incentives: Performance-based incentives for achieving and exceeding targets.
- Career Growth: Significant opportunities for professional development and career advancement within a growing global company.
- Environment: A dynamic, supportive, and values-driven team culture.
Frequently Asked Questions (FAQs)
1. Is this role based entirely in Baghdad?
The primary base is Baghdad, but the role requires extensive travel within Iraq to engage retailers, distributors, and partners across the territory.
2. Why is an existing wholesaler/distributor network so important?
In the FMCG sector, speed to market and trust are critical. Having an established network allows you to hit the ground running, bypassing the lengthy process of building key relationships from scratch and accelerating business growth.
3. What does “on-ground market research” involve?
It involves physically visiting markets, stores, and distribution points to observe firsthand: competitor product placement, pricing, promotions, availability, and speaking directly with retailers and consumers to understand trends and demands.
4. What is the reporting structure?
You will report directly to the Regional Business Development Manager, who is based at the company’s headquarters in Singapore. This requires clear, consistent communication and strong reporting skills.
How to Apply
If you are an experienced FMCG sales professional with a strong network in Iraq and a drive to make a significant impact with a trusted global company, BHAVNA PTE LTD encourages you to apply.
Submit your application via the official listing:
👉 Apply for Field Sales Manager – Consumer Goods Position