This entry-level role offers 6,000 AED salary and is perfect for creative Gulf Male/female candidates aged 18–35 with 1–2 years of experience. You’ll manage Instagram and TikTok campaigns, create engaging content, and grow the brand’s digital presence.
Table of Contents
Job Title: Social Media Specialist
Company: BlueSky Studio
Location: Dubai, United Arab Emirates
Job Title: Social Media Specialist
Salary: 6,000 AED
Experience Required: 1–2 years
About the Role
BlueSky Studio is seeking a creative and detail-oriented Social Media Specialist to manage its online presence and strengthen digital community engagement. This role is perfect for candidates with hands-on experience in social media management, especially those confident in running ads on Instagram and TikTok.
You’ll be responsible for developing strategies, creating content, and optimizing campaigns to grow brand awareness and engagement.
Key Responsibilities
- Develop and implement social media strategies to boost engagement
- Create, schedule, and publish content across Instagram, TikTok, and other platforms
- Set up, monitor, and optimize paid ad campaigns
- Analyze performance metrics and prepare data-driven reports
- Collaborate with creative and marketing teams for consistent branding
- Stay updated on latest trends, tools, and platform changes
- Engage with followers and support community management
Ideal Candidate
- 1–2 years of experience in social media management
- Strong knowledge of Instagram & TikTok ads (targeting, budgeting, analytics)
- Creative mindset with content creation skills (photo, video, reels)
- Excellent communication and time-management abilities
- Bachelor’s degree or higher diploma
Essential Skills
Content & Creativity
- Content creation (photo, video, reels, short-form content)
- Creative storytelling & copywriting
- Basic graphic design (Canva, Photoshop)
- Trend awareness and adaptation
Strategy & Planning
- Social media strategy development
- Campaign planning & execution
- Audience persona understanding
- Competitor and market analysis
- Content calendar management
Platforms & Tools
- Proficiency in Instagram, TikTok, Facebook, LinkedIn, X, YouTube
- Scheduling tools (Hootsuite, Buffer, Later)
- Analytics tools (Meta Insights, TikTok Analytics, Google Analytics)
- Paid ads (Meta Ads Manager, TikTok Ads)
Analytics & Optimization
- Performance tracking & reporting
- KPI setting and analysis
- A/B testing
- Data-driven decision-making
Communication & Collaboration
- Strong written and verbal communication
- Community management
- Influencer outreach and collaboration
- Team coordination
Preferred Candidate Profile
- Years of Experience: 1–2 years
- Residence: Dubai, UAE
- Nationality: Gulf nationals preferred
- Gender: Male/Female
- Age: 18–35 years
- Career Level: Entry level
FAQs
Is this role remote or office-based?
The listing is marked as work-from-home, but candidates must be based in Dubai, UAE.
Is prior ad campaign experience mandatory?
Yes. Candidates must have hands-on experience running Instagram and TikTok ads.
Is graphic design knowledge required?
Basic design skills (Canva, Photoshop) are expected to support content creation.
What is the career growth path?
This entry-level role offers opportunities to grow into Senior Social Media Manager or Digital Marketing Specialist positions.
Is English proficiency required?
Yes. Strong communication skills in English are essential for this role.